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Get a Quicker, Greener Service
Ask yourself if you really need reams of paper every month. If you haven't already, why not opt for our e-mailed reporting option. You'll receive your payment, default and cancellation advices quicker and won't have to rely on the snail mail to get them there. Even better, we also provide a data file with our payment reports allowing you to import your payment records into a spreadsheet or database.
If you haven't yet made the switch and would like to, then simply send an e-mail to p.jouanny@harlandsgroup.com providing us with a suitable e-mail address (or addresses, you can have more than one person to receive them).
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Boost Your Summer Sales
Summer is traditionally seen as a quiet time for Health and Fitness membership sales. It really doesn't have to be that way & you can increase your sales with a variety of methods, including a few I've listed below:
1) Lead Boxes – they do work ! We have negotiated a sizeable discount with our friends over at Leisure Marketing Solutions.
Visit www.leadbox.co.uk for further details on the product itself. Speak to Brian Gray or Paul Hutchins and tell them you are a Harlands Group customer to receive your discount.
2) Lower your prices, but increase the contract length. This is a trick used by the best marketing companies. For example, if your regular membership fee is £30 per month for 12 months, then why not offer a 24 month membership for £25 per month. The guaranteed gross from each new member rises from £360 to £600, giving extra long term stability. Of course, you need to publicise your new cheaper rates to have an impact, which leads onto:
3) Impact Sales Campaign – If you find resourcing a sales campaign difficult, then why not let someone come in and do all the work for you. One of our clients has just finished a campaign with Proactive Fitness Marketing. He was over the moon with the 331 members that were gained over a 6 week period. Even better, all these members were signed up for a minimum term of 2 years!
More ideas and tips in our next newsletter
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Big Boys Catch On
As the pioneers of Health Club on-line membership sales, we at Harlands Group are well aware of the extra business this can bring to your club for minimal outlay. Our Snap system has generated Returns On Investment (ROI) of over 19,000% for some health clubs. The big boys are finally catching on & those that haven’t, will be doing so very soon. Look at the LA Fitness website today – www.lafitness.co.uk and see that you can now join all of their clubs on-line. Did you know you can have our Snap system, which will do the same thing, for only £99 as an existing customer (usually £250) and £25 per month hosting fee?
On-line sales are here to stay, and there is absolutely no doubt that the percentage of membership sales initiated on the internet will continue to rise rapidly – can you afford to be left behind ?
If you don’t have a website, or want to revamp your own, then we can put you in touch with some good people who will provide a very professional site at a very reasonable cost.
For further details on Snap, visit www.snapdda.co.uk, e-mail Paul on p.jouanny@harlandsgroup.com or call 0845 2601246.
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Sincerely,
Kevin Scott
Harlands Group
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Date for your diary
With last year being the best attended for over a decade, the Leisure Industry Week is still the major event on the UK Health and Fitness calendar. We'll be there, and if you plan to attend, make sure you come along to our stand and say hello to the team.
The event runs from the 23rd to the 25th of September, visit www.liw.co.uk for further information. We’ll be sending out invitations a little nearer the time.
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Top 10 retention tips
1. Understand your customers' needs
2. Communicate with them regularly, personally and professionally
3. Track and record all interactions with each member
4. Reward your loyal members
5. Incentivise your new members to refer their friends
6. Recognise personal usage achievements
7. Keep services easily accessible
8. Systemise member interaction in the gym
9. Make staff 'accountable' for attrition
10.Provide a range of personal measurement tools for members to see results.
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