Fitness Industry Specialists
Harlands have been at the forefront of the low-cost health & fitness or ‘budget club’ revolution since its inception in the UK back in 2007. Our SNAP online joining product has been successfully used since those early days to allow clubs to signup members remotely with a reliance on technology rather than staff to enable process to be more robust, work round the clock and reduce cost.
For our low cost clients who operate with minimal staff the Harlands customer service centre deals with member queries and can resolve issues remotely. Most of the UK’s budget sector use Harlands to manage their membership payments and we have direct links into the technology used for the entire membership and access control systems.
Our clients such as The Gym Group, Xcercise4less, Fit4less, JD Gyms, Lifestyle Fitness, Simply Gym, truGym, Anytime Fitness and many more use a variety of methods to cut down on administration and costs.
Whether its PIN numbers or biometrics for entry to a 24/7 club, a cashless environment, self service via a member portal on the website, or payment of arrears through the customers own smart phone, then Harlands have the right knowledge and partners to deliver a state of the art infrastructure to create a truly modern club where cost in minimised and profit is realised.
How can we make you more profitable?
Online Joining Portal (SNAP)
Harlands have a standard online signup portal we can design and host for any client, this is designed to fully match your existing website branding as required – we call this SNAP.
Alternatively our clients can design and host their own online joining pages and link them to us so that we can ensure the payments section is secure and functional, we call this i-SNAP.
Direct Debit Collections
Direct Debit (DD) is the easiest way to facilitate regular payments from your customers and hence blue chip companies use this method to process such payments.
Due to our size and infrastructure Harlands process DDs every day of the month. We can match your existing billing dates, or use multiple billing days for improved retention and to reduce payment failures.
Customer Service Centre
Our customer service team gives you trained and experienced operatives dealing with your members.
Harlands state-of-the-art telephony platform digitally manages all calls for training and monitoring and allows us to provide a consistent and stable service to you and your members with complete visibility.
Retaining your customer base is a foundation upon which a successful business can grow – Get this right and delivering growth in revenue is much easier.
Harlands service is about taking administration tasks away from staff, if staff spend less time on administration and more time on engaging with your customer base, forging meaningful relationships with them, the result is a more loyal customer base that stays with you longer.
Harlands continued growth is down to satisfied clients so supporting our clients is paramount to our success – the more successful our clients are then the more successful we are.
There are 4 main areas of support for our clients from when they first start with our service and we have dedicated teams to assist in our clients success along the way.
Sales Generator is a cloud based CRM that houses all your enquiries about membership, your staff are able to log where a lead came from and then communicate with that lead via text, e-mail, phone directly through the system and diarise their activity.
Management can then monitor activity in real time.