Fitness Industry Specialists

Leisure centres are at the heart of most towns and cities right across the UK but running a successful operation coupled with serving the diverse needs of its residence is a tricky affair. More and more leisure trusts and local authority run centres are moving to Harlands for their membership management so they can focus on servicing the customers in the centre and maximising the customer experience.

Harlands provide simple effective paperless online membership signup so that its easy for members to join the centre and any member of staff can assist where needed, or the member can self-sign at a kiosk. Harlands then push the data instantly to the leisure management software so that the member can start using the facilitates immediately. The Harlands customer service centre then deals with arrears payments, freezes and queries around membership as well as the BACS run its self. Leisure centre staff then can then focus on delivery of a great service for users of the centre. A better customer experience will mean increased sales and retention.

Harlands online joining and credit control services are the best available in the UK and are proven to increase income over and above costs. So not only is there less administration and more time for your staff to engage with customers but there will be an increase in income too.

How can we make you more profitable?

Online Joining Portal (SNAP)

Harlands have a standard online signup portal we can design and host for any client, this is designed to fully match your existing website branding as required – we call this SNAP.

Alternatively our clients can design and host their own online joining pages and link them to us so that we can ensure the payments section is secure and functional, we call this i-SNAP.

Direct Debit Collections

Direct Debit (DD) is the easiest way to facilitate regular payments from your customers and hence blue chip companies use this method to process such payments.

Due to our size and infrastructure Harlands process DDs every day of the month. We can match your existing billing dates, or use multiple billing days for improved retention and to reduce payment failures.

Credit Control

For any contracted membership option then Harlands can provide full credit control and debt recovery at no extra charge if required.

Our success rate on collecting the total value of a 12 month membership contract is around 97% of the full contracted value.

Software Integration

Much of Harlands success has been on the strong links we have with a large number of different software providers.

Our IT development is all done in-house and so we are not restricted by any 3rd party as to what we can achieve.

Customer Service Centre

Our customer service team gives you trained and experienced operatives dealing with your members.

Harlands state-of-the-art telephony platform digitally manages all calls for training and monitoring and allows us to provide a consistent and stable service to you and your members with complete visibility.

Online Calculator

For any business that collects member payments
on both a contract and non-contract basis, we
guarantee that we can make your business more
profitable. Use our online calculator to see how.

Customer Retention

Retaining your customer base is a foundation upon which a successful business can grow – Get this right and delivering growth in revenue is much easier.

Harlands service is about taking administration tasks away from staff, if staff spend less time on administration and more time on engaging with your customer base, forging meaningful relationships with them, the result is a more loyal customer base that stays with you longer.

Account Management

Harlands continued growth is down to satisfied clients so supporting our clients is paramount to our success – the more successful our clients are then the more successful we are.

There are 4 main areas of support for our clients from when they first start with our service and we have dedicated teams to assist in our clients success along the way.

Sales Generator

Sales Generator is a cloud based CRM that houses all your enquiries about membership, your staff are able to log where a lead came from and then communicate with that lead via text, e-mail, phone directly through the system and diarise their activity.

Management can then monitor activity in real time.

Costs

Costs are scalable as we work with health & fitness
clubs of all sizes and all costs are outweighed by the
increase in revenue delivered by Harlands.

New Business Enquiries

To see how we can make your business more efficent and profitable please get in touch
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