Swimming Lessons & Junior Memberships
Fitness Industry Specialists
In the last few years more and more of our clients that operate swimming lessons and other junior memberships have looked at ways to increase the commercial effectiveness of these activities. Many of our clients have made the transition from clunky upfront payments to monthly direct debit payments and seen their income from these schemes sky rocket as a result.
The retention of payment on direct debit is far better than upfront payments meaning that the income grows to higher level as the customer pays automatically once set up.
Signup can be done online via the Harlands SNAP system which can be tailored specifically for swimming lessons and junior memberships where the parent/guardian is signing up their child to the scheme.
Online payments eradicate hard to manage pinch points at the start of the year/term where many customers are signing up at the same time. The Harlands SNAP portal is easy to navigate and the customer can complete from home.
How can we make you more profitable?
Online Joining Portal (SNAP)
Harlands have a standard online signup portal we can design and host for any client, this is designed to fully match your existing website branding as required – we call this SNAP.
Alternatively our clients can design and host their own online joining pages and link them to us so that we can ensure the payments section is secure and functional, we call this i-SNAP.
Direct Debit Collections
Direct Debit (DD) is the easiest way to facilitate regular payments from your customers and hence blue chip companies use this method to process such payments.
Due to our size and infrastructure Harlands process DDs every day of the month. We can match your existing billing dates, or use multiple billing days for improved retention and to reduce payment failures.
Customer Service Centre
Our customer service team gives you trained and experienced operatives dealing with your members.
Harlands state-of-the-art telephony platform digitally manages all calls for training and monitoring and allows us to provide a consistent and stable service to you and your members with complete visibility.
Retaining your customer base is a foundation upon which a successful business can grow – Get this right and delivering growth in revenue is much easier.
Harlands service is about taking administration tasks away from staff, if staff spend less time on administration and more time on engaging with your customer base, forging meaningful relationships with them, the result is a more loyal customer base that stays with you longer.
Harlands continued growth is down to satisfied clients so supporting our clients is paramount to our success – the more successful our clients are then the more successful we are.
There are 4 main areas of support for our clients from when they first start with our service and we have dedicated teams to assist in our clients success along the way.
Sales Generator is a cloud based CRM that houses all your enquiries about membership, your staff are able to log where a lead came from and then communicate with that lead via text, e-mail, phone directly through the system and diarise their activity.
Management can then monitor activity in real time.